Let’s discuss how to build your network on social media…

It’s not only possible to start building your network on social media…

But, social media significantly helped me build my network.

The only caveat? you’ve got to do it the right way…

Here’s why increasing your network, and specifically the right network, is so important…

This is true even if you’re building your network over social media.

If you’re starting a business, publishing a book, or doing anything in life or entrepreneurship…

And do it significantly faster than you setting out to do it on your own…

So, the big question remains…

How can Creators build the right network?

Even if you don’t know anyone?

Back in the day…

10 years ago, building your network was a little harder, required a lot more time investment, and took ridiculously longer than it does today…

If you didn’t have an in with the right crowd… No one was going to introduce you to it…

You’d physically need to travel to conferences, trade shows, events, anywhere and everywhere to surround yourself with the leaders and influencers…

Then, you’d need to creatively mastermind the shit out of how you’d provide them value…

Maybe you figured out how to get on stage… Or pay to hold a breakout session…

You’d share knowledge, resources, and ask the right questions…

So you could figure out their pain points and offer a solution…

And then you’d need to deliver on that solution.

Basically, establish the value you bring to the table, the value they’d gain by bringing you in…

And then you’d need to nurture that relationship over time… Maybe years and years…

And that’s if everything just so happened to work out…

The conversation presented an opportunity…

You were in the right place at the right time…

And you smoothly and articulately inserted your 4 cents.

But that’s only if it all happened to work out.

Growing a robust, available network online does take strategy, finesse, and requires etiquette.

So, as we work our way through how to harness the networking power of social media…

Keep These Questions in Mind

When you’re building your network, you’ve got to get specific.

So, ask some questions…

What network am I trying to build?

Who can help me build a website better, publish my book, or is already successful in my niche?

Who has the experience and expertise that I don’t have?

How can I provide value to others?

How will I engage and interact with these individuals?

Where’s our common ground?

Let’s break this down…

Your intention should be to provide so much value to others, those you build relationships with are also adding to their own network.

i.e. That’s you Creators!

Which social media platforms?

Social media can suck up a ton of time…

So, unless you’ve got 39 hours in a day…

Knowing which social media platforms yielding the greatest ROI is imperative.

Just like building your personal or business brand

You better give this question the time and respect it deserves…

You’ll spend a little time investment figuring this out…

But that’s a great investment if it saves you from focusing on the wrong channels for weeks or months with 0 return.

So, ask yourself…

Where are the individuals you’d like to connect with most active?

That’s where you should spend most of your social media networking time… And that’s where you should engage them…

It starts with reconnaissance…

Start by compiling a list of individuals you’d like to connect with…

Which people you choose to invest your time in will depend on multiple variables…

So, keep in mind the questions from earlier… And let’s focus on…

What are the biggest gaps in your current sitch?

I’m going to go out on a limb here and say…

  1. You’d like to lose weight or improve your health…

Because you know you won’t crush shit if you’re too weak to open the pickle jar your daughter just closed…

  1. You’re ready to build your first blog…
  2. Because there’s success breathing inside you… And it’s ready to come out!
  3. You look up to another entrepreneur who’s already successful in the niche you’re in… Or about to be in…
  4. We’ve all got role models, right?

After performing a couple Google searches… And scrolling through all the bookmarks you’ve always meant to come back to…

You’ve found a couple winners…

A fitness and health expert sharing a message that resonates with you…

A freelance designer who’s reasonably priced and sports a nice portfolio…

And you already know the entrepreneur you wish you could shadow for 1 week to learn how they do everything they do…

Here’s the deal…

We’re starting with 3 individuals, but I highly recommend you creating a larger list and following the shit out of that list.

You want a large list of individuals to follow so you can start gaining networking equity…

More on this later, but…

Follow them on Twitter, Instagram, Snapchat, Like their FB Biz page, and…

Once you’ve started interacting with them for a few weeks, request to connect with them on LinkedIn

Do they have a website?

If they don’t have their own website… They’re not at the level in which you should be concerned with anything they’re doing…

A website is baseline for every online professional… Like as of 10 years ago…

And today, online presence is the new baseline for every brick and mortar business.

At the end of the day, you’ve got to meet your customers and audience where they are…

So, whether they’re driving around town… Looking for an online menu…

Or their faces are eyebrow deep into their smart phones…

I don’t want to say every single one…

Because you should always be skeptical when you hear the words every…

But most all online pros have their social media accounts connected to their website…

It may be in the footer of their blog posts, on the homepage, about page, or in the signature of their emails…

Even if you don’t intend on being a lifer on their email list…

Join Their Email List

Because emails provide you a lot to learn from…

In addition to probably getting direct links to their most active social media channels…

You’ll learn where they live… Or at least where their business is based.

Creators, don’t sit out front of their house, follow them to Starbucks, and “accidentally” bump into them…

#Creepy

Their address is just another piece of social networking equity that you can tap into later…

Remember, where’s our common ground?

The other things you’ll potentially learn include their writing style, who’s their audience, how they’re delivering content to this audience, what type of content, how regularly, and maybe some personal info or insights that will help you connect with them…

It’s all about getting the best information to help you discover the common ground you share.

Don’t be fake or inauthentic Creators… Just be you.

But, finding out that they have a black lab, are life-long fans of a particular sports team, enjoy hip hop or classic rock, read a particular author, or grew up in the same area as you…

Are all pieces of informational networking equity that you can use to facilitate the conversations that develop into stronger connections.

What’s that creaking sound?

It’s the door opening a little wider for you!

And once this happens, it’s much easier to continue the conversation and earn their trust.

So, don’t be afraid. Find the common ground. Reach out on social and engage them…

It’s called social media for a reason…

But, don’t be socially weird… Dropping irrelevant info about them at inopportune times… Have finesse Creators…

Just engage for now and get the conversation started…

Now that you’ve reached out and connected on social… Don’t go away!

Consistency is Key

Simply liking, sharing, or retweeting a few posts won’t even put a blip on a busy professional’s radar…

Yes, you’d be wise to…

  • Comment on their Instagram posts
  • Reply to their tweets
  • And, make comments on their blog

But, a sudden tsunami of this behavior isn’t going to fare well for building trust either.

Sure, there’s going to be fan boys who do this, but it doesn’t come across as authentic.

When a couple months go by and you’re still engaged in conversation on their favorite social channel…

You will find that great moment, the perfect opportunity to mention a little personal piece of relevant info they dropped on their newsletter, blog, or elsewhere…

And then you’ll find another opportunity, and then another one… And all this lets this individual know…

Hey! I’m watching, reading, and following what you’re doing.

This type of consistent, friendly engagement is how you get remembered…

It’s how you kick the door open wider and wider…

But, don’t try and force this Creators… Only Reference something from their newsletter or blog if it’s relevant!

Otherwise, you might come across as awkward, desperate, socially inept…

Or all of the above.

This is enough to get started for now Creators…

You’ve Got Homework to Do

In next week’s post Creators, we’re going to open up the door all the way.

We’re going to build more trust…

We’re going to build stronger relationships…

We’re going to add more great contacts to our professional network…

And we’re going to do it all through social media!

For now, get started on these tips to get the know, like, and trust factor working in your favor…

Let’s do a quick review…

It all starts with this question

What network am I intending to build?

So, here we go…

  1. Ask the right questions to begin building the right network
  2. Your homework starts with reconnaissance
  3. Follow on all social accounts and engage on their favorites
  4. Read the blog content
  5. Join the newsletters
  6. Consistently join the conversation on social, their blog, and email newsletter

Now, who do you know that could use a little boost to their personal or professional network?

Do them a favor and share this article right now!

The buttons are right over there…

And you saw all those clickable links for Twitter above

*Sharing Hack* (Copy and paste those custom messages on FB & LinkedIn!)

Until next time Creators

Your Partner in Relationships & Creative Success

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